Search Engine Optimization - SEO

Search Engine Optimization - SEO - is the process of ensuring that your website complies with search engine guidelines and is actively seeking search engine visibility for those keywords that are relevant to your website, your products/services, and your target audience.

Keywords are the search terms used by searchers to find your products/services - and Organic SEO Listings are those website pages (listings) that search engines determine will best provide information for the keyword used. Although Organic Listings have been given a smaller and smaller portion of the search engine results page (SERP) by search engines - on average, over 87% of all clicks on search engines are on Organic Listings.

Google, Yahoo! and MSN accounts for approximately 86% of search engine searches in North America as follows; Google 48%, Yahoo! 28% and MSN 10%.

How Do Search Engines Determine Which Organic Listings are Displayed?

Each search engine sends programs called Spiders out onto the web - the Spiders crawl the internet, sending copies of all the webpages they find to the search engines' huge data bases called indexes. It is from these indexes that search engines pull the information presented as search results.

Each search engine uses different criteria to evaluate the billions of pages within its index. Some of the criteria that are used by all the major search engines in evaluations are:

• The ability of the search engine to 'read' the content on the website.*
• The quality, quantity and originality of the content.
• The number, quality and type of links to the website from other websites.
• The use of relevant keywords in the title and meta tags as will as within the content.
• The presence of 'black-hat' SEO techniques.**

* Some website features such as Flash, Content Management Systems, Frames, etc. - cannot be easily read by all search engine programs - and as a result, some search engines might not be able to 'see' the content on your website. Additional care must be taken when using these features.

** 'Black-hat' SEO techniques do not enhance the experience of the website visitor, they are soley designed to trick the search engines - websites can be penalized by search engines for the presence of these 'tricks'. Targeted Search Engine Marketing does not recommend these practices.

Targeted Search Engine Marketing SEO Services

Targeted Search Engine Marketing offers a full range of SEO services including:

• Website Alignment to search engine guidelines
• Keyword Analysis to identify keywords that are most relevant
• Link Building Programs to increase the number of quality links to your website
• Content Development to ensure that your website contains content that is relevant to your keywords, your visitors and the search engines
• Sitemap Creation and Submissions to the major search engines to ensure optimal presence in the major indexes

Additional Services Offered by Targeted Search Engine Marketing Include:

• Search Engine Marketing Services
• PPC – Pay-Per-Click Management Services
• Website Conversion Optimization Services
• Website Analytics Services