Website Analytics Services
Measurement and Management

At Targeted Search Engine Marketing (Targeted SEM) our website analytics services focus on improving your website ROI. Ongoing performance tracking, testing, and analysis of your website, keywords, visitors, organic listings, and paid ads - provides the quality information needed to make the right management decisions.

Performance Tracking

Identifying the key performance indicators (KPIs) that are essential to monitoring and managing your website's success - is the first step. The KPIs that work best for your website are those that reflect your corporate website goals and can be measured.

Some of the most commonly tracked website, traffic, and keyword KPI components include:

• Number and source of visitors to website
• Number of organic visitors from search engines
• Number of sponsored ad / Pay-Per-Click (PPC) visitors from search engines
• Keywords used by organic and PPC search engine visitors
• Number and source of visitors who 'converted' (performed an action such as filling in a form)
• Keywords used by organic and PPC search engine visitors who 'converted'

Whichever KPIs are tracked, Targeted SEM helps you analyze and use the data to make meaningful improvements. The objective is ROI improvement - not just report gathering and analysis.

Call and discuss your website ROI objectives with a Targeted SEM professional today at
1-888-542-0975 .

Testing

Using controlled, managed and effective testing, Targeted SEM helps your website to perform better.

Website testing identifies and improves the factors that will increase your website's ability to attract, engage and persuade your online target audience. By carefully testing your website - to identify the combinations of headlines, copy, images, calls to action, and navigation that are most effective in conversion - you will have the performance information you need to make the best selections for ROI improvement.

Keyword testing identifies the keywords that best attract your target audience, and lead to conversions. In addition, it will help determine the 'value' of a given keyword to your ROI. This in turn will help to focus SEO (Search Engine Optimization) and PPC (Pay-Per-Click) activity on those specific keywords that best provide value to your bottom line.

PPC ad testing will identify the ad components that are most successful in attracting your target audience. In addition, tracking the most effective combinations of ads and landing pages that lead to conversions will help to improve the effectiveness of your PPC campaigns.

Analysis

Performance tracking and testing requires careful analysis and thorough understanding of search engine marketing. At Targeted SEM, using our expertise and experience, we sift through the data, identify the trends, and develop a plan of action that will improve your website's ROI.

Targeted Search Engine Marketing Services

Additional Services offered by Targeted Search Engine Marketing include:

• Search Engine Marketing Services
• SEO – Search Engine Optimization Services
• PPC – Pay-Per-Click Management Services
• Website Conversion Optimization Services

Call Targeted SEM at 1-888-542-0975 today to discuss your Website Analytics Services requirements.